Privacy policy

Privacy Policy

Last updated: May 2026
DKAI UK LTD | Companies House No. 16691324 | 4-6 Greatorex Street, London E1 5NF
Email: contact@dkai.co.uk

DKAI UK LTD ("DKAI London", "we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share and protect your information when you visit dkai.co.uk or make a purchase from us. It is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

DKAI UK LTD is the Data Controller for personal data collected through this website. Company No. 16691324, registered in England and Wales.

2. What Personal Data We Collect

  • Identity data: First name, last name
  • Contact data: Email address, postal address, phone number
  • Transaction data: Products purchased, order history, payment method type (not full card details)
  • Technical data: IP address, browser type, device information, cookies and similar tracking
  • Usage data: Pages visited, time on site, referring URLs, clickstream data
  • Marketing data: Marketing preferences, communication history

We do not store full payment card numbers. Payments are processed by Shopify Payments, PayPal or other PCI-DSS compliant providers.

3. How We Collect Your Data

  • Directly from you: When you place an order, create an account, subscribe to our newsletter, or contact us
  • Automatically: Through cookies and tracking technologies when you visit our website
  • From third parties: Including Meta (Facebook/Instagram), Google Analytics, and Shopify

4. Legal Basis for Processing

  • Contract performance: To fulfil your orders, process payments, and manage returns
  • Legitimate interests: To improve our services, prevent fraud, and conduct marketing analytics
  • Legal obligation: To comply with UK tax, accounting, and consumer protection laws
  • Consent: For marketing communications and non-essential cookies (which you can withdraw at any time)

5. How We Use Your Data

  • Process and fulfil your orders
  • Send order confirmations, shipping updates and delivery notifications
  • Manage returns and refunds
  • Send marketing emails (only with your consent — unsubscribe at any time)
  • Personalise your shopping experience
  • Run targeted advertising on Meta (Facebook/Instagram) and Google
  • Detect and prevent fraud
  • Comply with legal and regulatory obligations
  • Improve our website and services

6. Sharing Your Data

We may share your personal data with:

  • Shopify Inc.: Our e-commerce platform and data processor (privacy.shopify.com)
  • Payment processors: Shopify Payments, PayPal, Stripe — for secure payment processing
  • Logistics and fulfilment partners: Our suppliers and delivery providers (Royal Mail, DPD, DHL, etc.) to fulfil and ship your orders
  • Meta Platforms (Facebook/Instagram): For advertising and conversion tracking
  • Google LLC: For analytics (Google Analytics) and advertising
  • Email marketing providers: For sending transactional and promotional emails
  • Legal and regulatory authorities: Where required by law (HMRC, courts, etc.)

We never sell your personal data to third parties.

7. International Data Transfers

Some of our third-party providers (such as Shopify and Meta) may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses or adequacy decisions.

8. Cookies and Tracking Technologies

  • Strictly necessary cookies: Required for the website to function (e.g., your shopping cart). These cannot be disabled.
  • Analytics cookies: To understand how visitors use our site (e.g., Google Analytics)
  • Marketing cookies: To deliver relevant ads and measure their effectiveness (e.g., Meta Pixel)

You can manage your cookie preferences at any time via our Cookie Consent banner or your browser settings.

9. Data Retention

  • Order and transaction records: 7 years (UK tax law requirement)
  • Customer accounts: Until you request deletion or for 3 years after last activity
  • Marketing data: Until you unsubscribe or withdraw consent
  • Technical/analytical data: Up to 26 months

10. Your Rights Under UK GDPR

  • Right of access: Request a copy of the data we hold about you
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data, subject to legal obligations
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Receive your data in a machine-readable format
  • Right to object: Object to processing based on legitimate interests or direct marketing
  • Right to withdraw consent: At any time, where processing is based on consent

To exercise any of these rights, contact contact@dkai.co.uk. We respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Security

We implement appropriate technical and organisational measures to protect your data. Our website uses SSL encryption and payments are processed via PCI-DSS compliant providers. No method of transmission over the internet is 100% secure, but we maintain industry-standard safeguards.

12. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

13. Links to Third-Party Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Material changes will be communicated via email or a prominent notice on our website.

15. Contact Us

DKAI UK LTD
4-6 Greatorex Street, London E1 5NF, United Kingdom
Email: contact@dkai.co.uk